Tesco reported to watchdog over ‘grossly misleading’ claim that buying milk helps cows

Thousands object to supermarket giant’s slogan, saying taking calves from mothers is cruel

The Tesco signs that caused upset

SHOPPERS concerned about animal welfare are fighting Tesco over advertising that claims every pint of milk bought helps care for dairy cows.

More than 7,000 people have signed a petition calling on Britain’s biggest supermarket to drop the in-store signs, saying they are misleading because the chain does nothing out of the ordinary to aid cow welfare.

And campaigners have reported Tesco to the Advertising Standards Authority, saying the slogan “seeks to create an image of Tesco dairy products that simply doesn’t reflect reality”. Continue reading